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American Red Cross adjusts mobile giving strategy post-Haiti
The Red Cross has SMS initiatives, a mobile Web site and apps WASHINGTON – The American Red Cross drove 7 percent of all funds benefiting Haiti earthquake victims via mobile – more than $32 million –...
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American Cancer Society: Mobile more than just a fundraising tool
American Cancer Society values the mobile medium WASHINGTON – Having already launched text-to-give initiatives and two applications for Apple’s iPhone, an American Cancer Society executive at...
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Mobile fundraising kicks in for Japan catastrophe
Mobile fundraising has provided support to nonprofits helping Japanese victims of the natural disaster Nonprofit organizations such as the American Red Cross and the Salvation Army, wireless carriers...
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Why the lackluster mobile giving for Japan’s crises?
Vanessa Horwell is chief visibility officer of ThinkInk By Vanessa Horwell Last year, when Haiti was struck by a devastating earthquake, solicitations for donations via SMS were everywhere. Every Red...
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EBay interactive storefronts make it easy to donate via mobile
Mobile users scan QR codes to make a donation EBay has introduced two new interactive store windows with the aim of making it easy for holiday shoppers to donate toys by scanning a QR code. The holiday...
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Rite Aid mobilizes annual charity program to drive additional donations
Rite Aid shoppers can text to donate to Children's Miracle Network Rite Aid kicked off its 18th annual Miracle Balloon campaign on April 1 benefitting Children’s Miracle Network Hospitals and, for the...
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Syniverse, BBB Mobile Giving Foundation expand global reach through new...
Syniverse is working with the BBB Mobile Giving Foundation to help support the use of mobile and get the word out about how the medium enables charitable contributions around the world. Through the...
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Avon drives mobile donations for breast cancer via pedometer app
The Avon Walk Pedometer app A new mobile application from Avon is available to anyone participating in the Avon Walk for Breast Cancer as a tool to help users train for the walk and raise money from...
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Feeding America simplifies mobile donations via LevelUp program
LevelUp users can donate savings Feeding America is among the nonprofits making it easy for mobile shoppers to donate by directing their retail savings when using mobile app LevelUp to the nonprofit of...
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Mobile giving could account for 20pc of Superstorm Sandy relief efforts
The Red Cross is running two text-to-give campaigns for Hurricane Sandy Disaster relief agencies have responded quickly to the devastation caused by Superstorm Sandy, with many making mobile a key part...
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Cinnabon taps mobile to drive donations for breast cancer education
Cinnamon roll bakery chain Cinnabon is leveraging mobile to help drive donations for the National Breast Cancer Foundation via a new in-store initiative. The campaign, Sweet Support, is a nationwide...
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Oklahoma food bank raises more than $296K via mobile following tornadoes
Following recent tornadoes in Oklahoma, the Regional Food Bank of Oklahoma raised more than $296,000 in one week from mobile donations. The relief funds were raised via a text-to-donate campaign, with...
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Macy’s boosts annual shopping/charity event with text-to-give strategy
Macy’s is extending its annual Shop for a Cause event into mobile by letting customers text to donate and simultaneously receive a coupon that is good for 25 percent off purchases. This is eighth...
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Carebacks finds loophole to Apple’s ban on in-app donations
Carebacks sends donations directly to those who need it A new mobile application called Carebacks addresses the recent boom of homelessness and panhandling in New Orleans with features that address...
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